MS&L Worldwide

Thought Leadership -
Selling Health in a Hostile Environment

Everyday, the media will carry at least one story questioning brands’ health claims, and at least one manufacturer will launch a new marketing campaign based on health benefits.

At MS&L, we keep a close eye on the health and wellness environment. We see our role as being a mediator between brands and their challengers, a translator between products and consumers.

We have published a new report: ‘Who are you to say that?’, the MS&L guide to credible health and wellness communication in an increasingly hostile environment.

Click on the video to find out who we spoke to and what they think about communicating in today’s cynical citizen journalist-led environment.

We have a wealth of expertise in health and wellness communications and believe that we can make a difference to the way you communicate with your audiences – from consumers to policy makers. Please contact Kate Steele at MS&L on +44 (0)20 7878 3000.