MS&L Worldwide

Thought Leadership - New Luxury Report

Coco Chanel said that “Luxury is a necessity that begins where necessity ends.” For Generation Y, New Luxury has become the necessity itself, something with which they punctuate their day, their ear and their lives. A new report by MS&L and Professor Peter Lunt reveals a number of key insights into the way brands, even in recessions can still appeal to consumers who just want to keep spending.

Download the full report here >>