Sustainability is all the rage right now. But are we all sagely agreeing it’s a good thing whilst not really sure what ‘it’ is? The challenge is that sustainability can cover many things. From the technical stuff like: how we are protecting fragile eco systems and using scarce natural resources at work and at home? to the more profound: are we creating communities and organisations that are happy and healthy?
Are we contributing to a world in which future generations can thrive? Our belief is that when we have a clear and positive view of what a sustainable future looks like, we are more likely to be engaged in wanting to help create it. That is why here at MSL London we are passionate about communicating about sustainability and helping people understand what it means. And for business, the bottom line is that sustainability should contribute to the bottom line. For most, the days of pure philanthropy are over.