Consumer
The immediacy of the social media landscape has had a huge impact on the way consumer brands have to communicate with audiences in order to succeed in the ‘always on’ conversation arena.
At MSL London Consumer, we understand that consumer insight and foresight lies at the heart of every successful brand PR campaign. It is the crux of the strategy, the story we want to tell and how we want to tell it.
Our insight experts and planners work hand in hand with our creative, account management and social media teams to deliver campaigns that stimulate consumer conversations, influence their behaviour and deliver real results for our clients. In the past 18 months, the MSL consumer team has helped to propel a prestige fragrance to become a best seller at launch; achieved national TV coverage for a body toning device that triggered a retail waiting list; established sector leadership for a portfolio of cereal brands and asked women to share their personal stories of weight loss to create strong advocacy around a diet programme.
Talk to us now:
Victoria Biggs, MD of Consumer,
+44(0)20 7878 3168 or victoria.biggs@mslgroup.com