MS&L Worldwide

Two members of MS&L London’s Corporate team, Jonathan Sinnatt (Director) and Verity Lowe (Account Director), have been chosen to present a campaign master-class at a PRCA FrontLine event this Tuesday night, 9th February, 2010.

The PRCA is the trade association for the UK PR consultancy industry, promoting all aspects of public relations consultancy. The Association exists to raise standards in PR and help members be better organisations.

The PRCA has asked the team to present the strategy behind its ongoing thought leadership campaign: ‘The Business Inflation Guide’ for client More Th>n Business (part of the RSA Group).

More Th>n Business (M>B) is a direct insurance provider to small businesses across the UK and MS&L London was appointed in 2008 to raise its profile beyond trade media, as a ‘champion for small businesses.’ MS&L London identified a gap in the market for research that measures small business inflation and along with the client and the prestigious Warwick Business School, developed the concept of the ‘Business Inflation Guide’ – a quarterly economic indicator measuring the cost of running a small or micro business in the UK.

The campaign was short-listed in the B2B category at the PRCA awards in 2009.

A detailed case study will be available from the 10th of February on the PRCA’s website: http://www.prca.org.uk/casestudies