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MS&L London Highly Commended at PR Week Awards
Oct 21 2009
MS&L London was Highly Commended for its ‘Asbestos – The Hidden Killer’ campaign, on behalf of the Health & Safety Executive (HSE), at last night’s PR Week Awards. In the most contested category of the evening (Public Sector Campaign) MS&L was singled out for its work in raising awareness amongst a particularly hard to reach audience - young workmen - of the dangers of exposure to asbestos.
20 workmen a week die in the UK from asbestos-related diseases. By the end of our campaign the HSE saw a 1000% increase in enquiries to the infoline and a six fold increase in page requests on the website. It was judged by the client to be one of the most successful campaigns the HSE has ever run.
The team in London was headed by Director and Head of Consumer Health, Sarah Winterbottom. Working alongside her on the campaign was Account Director Ben Heath and Account Manager Susie Chadbourne.
