News

MS&L London nominated for three PRCA Awards

Oct 15 2009

MS&L London has been nominated for three PRCA Awards 2009. The agency has been short-listed for:

- P&G shines light on employees - Internal Communications Award
Following P&G’s 2003 acquisition of the Wella company, a culture had emerged in which employees felt that they belonged to neither company. The MS&L team created SHINE, a full-colour magazine distributed to all Salon Professional sites globally and posted online for the rest of the P&G organisation.
The team in London is: Associate Director:Kate McFerran, Account Manager: Ben Mascall

- Generating more than just coverage - B2B Award
Fighting for ‘share of voice’ on the subject of small business is notoriously difficult. Developed in conjunction with the Warwick Business School, the first eight months of the MORE TH>N BUSINESS campaign created branded coverage, reaching the insurer’s diverse client base and generated a PR value of £1,002,911 - 20 times the cost of the entire programme.
The team in London is: Account Executive: Audrey Blackburn, Account Manager: Richard Finnila, Account Director: Verity Lowe and Director Jonathan Sinnatt.

- Health & Safety Executive (HSE): Asbestos - The Hidden Killer - Public Sector Campaign Award
20 workmen a week die in the UK from asbestos related diseases. MS&L was asked to help the HSE stop another generation of workmen having their lives cut short. By the end of our campaign the HSE saw a 1000% increase in enquiries to the infoline and a six fold increase in page requests on the website.
The team in London is: Director: Sarah Winterbottom, Director: Dominic Payling, Account Director: Benedict Heath, Account Manager: Susie Chadbourne

The winners will be announced on the 3rd of November at a gala dinner in Central London.


The PRCA Awards provide a showcase for the best that the UK's PR industry has to offer.
Being shortlisted for a PRCA Award is a fantastic achievement and a huge boost to all who worked on the campaign. But it's also proof that the campaign not only worked but had an outstanding impact that other campaigns can learn from.
 

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