MS&L Worldwide

MS&L London and P&G last night received the PRCA (Public Relations Consultants Association) Award for Internal Communications, for the campaign ‘P&G Shines Light on Employees’.

P&G Salon Professional’s senior management identified the need for a formal internal communications strategy to support the final integration of Wella employees into P&G and tasked MS&L with developing this.

MS&L recommended a global employee magazine as a visible sign of support for the integration of the business; to celebrate the “best of both worlds” and provide channel for regular communication of business strategies and priorities. In order to achieve these objectives and engage meaningfully with employees, the magazine was developed to have a ‘beauty look and feel’ that would reflect the nature of the organization, with significant space dedicated to celebrating individual and team successes from around the globe and sharing important company and industry news.

The result was SHINE, a 24 page colour magazine distributed to all Salon Professional sites globally and posted online. SHINE is now recognised by the client as a key tool for Salon Professional to communicate vital strategic and motivational messages to their global team.

The MS&L team in London is: Director, Head of Corporate Vicki Newbold; Associate Director Ella Mayhew; Account Director Ben Mascall and Senior Account Manager Kate Forrester.

MS&L was also shortlisted for two further awards:

The B2B Award for ‘Generating More Than Coverage’ - a campaign on behalf of insurance company MORE TH>N BUSINESS, in conjunction with the Warwick Business School, which successfully targeted small and medium enterprises.

The Public Sector Campaign Award for ‘Asbestos – The Hidden Killer’, a campaign for the Health and Safety Executive (HSE), warning young workmen of the dangers of asbestos and one of the most impactful campaigns the HSE has undertaken.

The PRCA Awards provide a showcase for the best that the UK's PR industry has to offer. Being shortlisted for a PRCA Award is a fantastic achievement and proof that the campaign not only worked but had an outstanding impact that other campaigns can learn from.