MS&L Worldwide

MS&L London has been nominated for a European Excellence Award 2009 in the Health category for its work on the Health & Safety Executive (HSE) ‘Asbestos - The Hidden Killer campaign’.
It’s the third time MS&L and the HSE have been shortlisted for this impactful campaign which recently won a prestigious Highly Commended at the PR Week Awards.

The objective of the campaign was to raise awareness amongst a particularly hard to reach audience - young workmen - of the dangers of exposure to asbestos.
20 workmen a week die in the UK from asbestos-related diseases. MS&L was asked to help the HSE stop another generation of workmen having their lives cut short. By the end of our campaign the HSE saw a 1000% increase in enquiries to the infoline and a six fold increase in page requests on the website.

The team in London is: Director: Sarah Winterbottom, Director: Dominic Payling, Account Director: Benedict Heath, Account Manager: Susie Chadbourne.

The winners will be announced on the 10th of December at a gala dinner in Vienna.

The European Excellence Awards honour outstanding achievement in the profession on an international scale. Bringing together the finest work in the field of communications for a memorable evening, the European Excellence Awards spotlight the importance of the entire profession. The awards take a comprehensive look at the full spectrum of communications disciplines throughout Europe and are presented for only the most outstanding accomplishments within this arena.