MS&L Worldwide

Recognising the unique challenges faced by pharmaceutical and biotechnology companies, MS&L, one of the world’s leading communications firms, has launched a new approach for its healthcare clients –Transcending Boundaries: Succeeding in the New Health Dynamic.

Building on Health 2.0, MS&L’s pioneering work on social media’s role in healthcare communication, this new launch brings together the agency’s proprietary healthcare consulting approach with an integrated European team of communication experts. MS&L’s leading specialists in advocacy, policy and access, corporate health, cause marketing, social media, mobile communications, marketing and research have worked together to deliver a new, interconnected approach that meets the demands of the new health dynamic.

“Healthcare and pharmaceutical companies are experiencing enormous challenges as a result of the transformation of the healthcare and communications industries,” said Clare Lucker, Director, Head of Healthcare. “At least one in seven patients now surfs the web for information on illnesses and ailments before they go to see a doctor. This trend is only going to increase.

“In this new landscape, many organisations are unsure how to push ‘innovation with regulation’ for success. MS&L’s launch is a strategic, cross-border communications approach that helps uncover answers and solve our clients’ biggest communication issues.”

Fundamental to our new approach is ensuring we are addressing the key issues through an initial filter process. We have created an online tool which poses five critical questions to trigger the process, enabling clients to audit and isolate potential business challenges and thus facilitating the development of solutions. The tool can be accessed at: www.mslworldwide.co.uk

The MS&L web page highlights these questions and invites interested companies to have further discussions and workshops around today’s most challenging concerns in the areas of advocacy, biotech, consumer health & wellness, digital health, access, health policy and regulatory issues, hospitals and providers and medical technology. MS&L’s workshop series offers insight into how companies can achieve business success in each of these areas.
 

MS&L integrated team experts
MS&L’s team of cross-border experts includes European advisors from a range of backgrounds and disciplines. The team includes: Judith Cranford, MD, Health and Advocacy; Dominic Payling, Head of Planning and Insight; Vicki Newbold, Head of Corporate; Gareth Davies, Head of Digital; Peter Steere, Head of Public Affairs Europe.

New Health Dynamic workshops
MS&L’s workshop series explores how the new healthcare dynamic is affecting their business and ways to meet these new challenges. Each workshop is tailored to the company’s specific business needs and offers communications solutions to meet real business needs.

For additional information about MS&L’s new approach and proprietary tools, email newhealthdynamic@mslworldwide.com .