Slendertone
The MSL beauty team responded by placing the brand front and centre of the exciting, growing ‘techno beauty’ category via strategic partnerships. The key vehicle was an event co-hosted by Slendertone with Clarisonic and Harrods; led by industry organisation Cosmetic Executive Women (CEW) and chaired by This Morning and Hello’s Celebrity beauty editor Nadine Baggot. Slendertone was further represented at the event by MSL secured brand ambassadors including leading dermatologist Dr Susan Mayou and beauty therapist Nichola Joss.
The event generated coverage across all beauty trade titles, The Times and Hello! and has provided a platform for a number of new Slendertone retail partnerships.