Atos
MSL London has worked with Atos for more than eight years. Throughout this partnership, MSL London has successfully secured a full spread of media coverage for Atos in the UK, including national, business, broadcast, online, IT and vertical sector media.
MSL London brings strong media contacts and topical angle development skills to bear. These have placed Atos commentary in national stories, delivering key messages to opinion formers in outlets including The Daily Telegraph, Financial Times and Guardian. MSL London is now helping to maximise awareness of Atos’s vital role as the Worldwide IT Partner for the Olympic Games, including coverage in The Sunday Times.
Positive coverage of Atos, benchmarked against industry peers, has increased significantly since MSL London and Atos began to work together. Moving from 9th place to 4th place when ranked on positive coverage, independent auditing has also confirmed that Atos’s overall levels of media coverage has increased.