Blog

Brands are engaging more and more fans online and the growing presence of brands on Facebook is a testament to this. The challenge that brands face in an overpopulated social media space is creating long lasting interaction with customers. The goal is to extend the brand experience beyond conversation. Below are a few examples of brands who have achieved this particularly well.
 
Own a Colour and help Save a Child’s Life
The paint brand Dulux is offering people the opportunity to "own" a colour for £1 from a selection of 16.7 million colours – the number of colours the average computer, smartphone and tablet can display – in an effort to raise £16.7m. People who purchase a colour are able to rename it and have it displayed on a dedicated Dulux microsite. All money raised will go directly to Unicef, the children's charity.
http://www.ownacolour.com/
 
Rag & Bone DIY Project
Instead of going down the usual route of launching a new product list by hiring photographers, stylists, make-up,  etc, clothing brand Rag & Bone opt for a low key, natural approach by simply giving their favourite models a bag of clothes and a digital camera. Great natural way to create original content and word of mouth.
http://www.rag-bone.com/blog/2011/09/diy-project-with-carolyn-murphy/
 
Swarovski’s Gamification Move
Swarovski organised a London-wide treasure hunt ‘Discover Your Light’ with over £20,000 worth of prizes to tie in with the launch of their latest Nirvana ringand Bruno Aveillan’s hypnotic cinema spot. The location-based mobile gaming app, SCVNGR is all about checking into places and earning points to win prizes. The grand prize was a 5 star holiday in Florence. Swarovski has "set a precedent for gamification in the fashion and luxury space".
http://www.disneyrollergirl.net/swarovski_gamification_scvngr/