Blog

Head of Digital, Gareth Davies, discusses the impact of YouTube for Schools on the educational sector and the development of Generation Z.

Head of Digital, Gareth Davies, explores the success of the Facebook news reader application and the broader implications on the failing newspaper market.

From the Boots Advantage Card to Starbucks ‘Buy 10 coffees get 1 free’, brands have been pushing loyalty for decades - offline. What about online?  Thanks to social media, brands can now interrupt customers with relevant brand messages; they can start conversations and engage them. But how do they keep them coming back for more? How can brands drive more value through an audience that are already engaging with them?  The answer is simple, REWARD, REWARD, REWARD.

Brands are engaging more and more fans online and the growing presence of brands on Facebook is a testament to this. The challenge that brands face in an overpopulated social media space is creating long lasting interaction with customers. The goal is to extend the brand experience beyond conversation. Below are a few examples of brands who have achieved this particularly well.

Rihanna is going all social for the launch of her new album with the release of 'Unlocked' - a Facebook application that lets fans uncover the album, Talk That Talk, detail by detail. Disclaimer: This post does not mean that we are Rihanna fans.

Social media campaigns need to fulfil business objectives, show creative flare and most importantly cultivate relationships with the target audience. However, in order to fulfil the stated requirements all activity needs to be measurable and or tracked in order to show for a positive return-on-investment.

One phrase that we've seen being discussed more and more is the concept of ‘social eCommerce’. For FMCG brands with a strong social following it seems the obvious choice. Why wait for your customer to visit your online store when you can enable a quick link to purchase right off the back of a Facebook post? It seems too good to be true right?

As PR professionals we have always been responsible for ‘earned’ media. But this is all about to change and PR agencies need to better adapt their skill set in order to better manage the change. Simply put, social and digital media are reshaping and remoulding the traditional Paid, Earned and Owned model.

Krupa Patel, Account Manager, Digital talks here about her hints and tips for Social Meda Marketing.

Lucy Cording, Senior Account Manager, Digital looks at the rise in popularity of using online platforms for customer service.