Key Personnel

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Kelly Walsh

CEO

Kelly is CEO of MSL London having previously worked as the agency's Consumer MD. With many years experience in Consumer PR both agency side and in-house, she now also works across the agency on multi-disciplinary client work as well as driving Digital, Insight and creation capabilities and thought leadership.

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Victoria Biggs

Managing Director, Consumer

Victoria is experienced in advising and working with some of the world’s biggest consumer brands to deliver creative campaigns that consumers and media want to talk about. She has worked with a wide range of brands across multiple sectors including FMCG, food and drink, travel, beauty, luxury and consumer tech for UK, EMEA and global organisations.

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George Godsal

Managing Director, Corporate

George specialises in corporate and B2B international communications programmes. He has advised a wide range of organisations in multiple sectors on corporate reputation strategy, campaign implementation and issues management. He has significant international experience having lived and worked in the United Kingdom, United States and East Africa.

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Gareth Davies

Head of Digital

Gareth's digital knowledge is drawn from his time spent running innovative and creative on-line programmes for a range of businesses of all sizes and sectors. He works across all MSL London clients to help them drive their brand online and to ensure it resonates with the right audiences at the right times and via the right platforms.

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Dominic Payling

Head of Planning & Insight

Dominic has 20 years in-house marketing, market research and agency planning experience including global corporate and consumer brand and category growth building campaigns and CR programmes. He heads up the strategic planning, insight and measurement team at MSL in London and is focused on providing 'Big Idea' solutions.

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Julia Crawford

Director, Consumer

Julia is a consumer thoroughbred with over 15 years of experience across a broad range of brands. She specialises in creating pan-European, insight-led creative strategies for integrated campaigns across multiple markets.

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Ella Mayhew

Director, Corporate

Ella Mayhew specialises in corporate and strategic communications, proactive issues management and stakeholder relationship development. Her experience has been gained advising large global organisations and running multi-market campaigns to launching ambitious start-up companies.

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Niamh Garvey

Head of Health & Wellbeing

A seasoned consultant, Niamh is Head of Health & Wellbeing playing a pivotal role across a number of our key consumer & health clients. With 15 years experience, Niamh is adept at crafting insightful results driven strategies to engage a range of stakeholder groups from healthcare professionals, advocacy groups and independent industry bodies.

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Lourdes Santin

Director, Head of Beauty & Luxury

Lourdes is an international marketing communications specialist experienced at building and sustaining profiles of luxury and lifestyle brands and instigating global communications campaigns across high profile companies. Industries comprise drinks, beauty, confectionery, fashion and design.

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Zoë Arden

Director of Sustainability

Zoë is director of sustainability at MSL London. She has specialist knowledge in sustainability comms, both from a PR and employee engagement perspective. She has a strong background in reputation and issues management, having worked with a broad base of B2B and B2C companies in both Europe and the US.

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